Privacy Policy of Apex One Sp. S.A.

Privacy Policy of Apex One Sp. S.A.

User privacy protection is particularly important to us. Therefore, users of the apexone.pl website are guaranteed high standards of privacy protection. Apex One Sp. S.A., as the Data Controller, is committed to ensuring the security of the data provided by users.

The purpose of the Data Controller is also to adequately inform users about their rights and obligations related to personal data processing, especially regarding the provisions of the General Data Protection Regulation (GDPR), which is Regulation (EU) 2016/679 of the European Parliament and Council of April 27, 2016, on the protection of natural persons concerning the processing of personal data and on the free movement of such data, and repealing Directive 95/46/EC. Therefore, to ensure the protection of users’ privacy, this document outlines the legal bases for processing personal data provided by users in connection with their use of the apexone.pl website (hereinafter referred to as the “Service”), as well as the methods of collecting, processing, and protecting personal data, and the rights of users.

GENERAL PROVISIONS

1. A User is any individual whose data is processed, using the www.apexone.pl website or the electronic services available through the Service.
2. The Data Controller of personal data provided by the User on the www.apexone.pl website is Apex One Sp. z o.o., located at Powstańców Śląskich 95, 53-332 Wrocław, NIP 8992907108 (hereinafter referred to as the “Administrator”).
3. A detailed description of the operations of the Apex One facility and the services provided at Apex One, located at Powstańców Śląskich 95 in Wrocław, is described in a separate document, the Regulations for Using the Apex One Facility.

USER CONSENT

Using the www.apexone.pl website implies that the User agrees to the Administrator collecting and using personal data in accordance with this Privacy Policy.

Personal data of the Service’s Users are processed by the Administrator based on their consent, and in some cases described in this document, within the framework of the Administrator’s legitimate interests. The User has the right to withdraw their consent at any time. The withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.

If there are changes to this Privacy Policy, continued use of the Service by the User will be considered as acceptance of the updated Privacy Policy terms.

COOKIES

The Administrator informs that during the use of the Service, short text files known as “cookies” are saved on the User’s device. Cookies contain such information as the User’s IP address, the name of the website from which they originate, the time they are stored on the User’s device, parameter and statistic records, and a unique number. Cookies are sent to the Service server via the web browser installed on the User’s device.

Cookies are used on the Service for the following purposes:

• Maintaining technical correctness and continuity of the session between the Service server and the User’s device;
• Optimizing the User’s use of the Service’s website and adjusting how it is displayed on the User’s device;
• Ensuring the security of using the Service;
• Collecting visit statistics for improving the structure and content of the Service’s website.

The Service uses two types of cookies: “session” and “persistent.” “Session” cookies are automatically deleted from the User’s device after leaving the website or closing the web browser. “Persistent” cookies are stored on the User’s device for a period specified in the cookies’ parameters or until they are deleted by the User. “Persistent” cookies are installed on the User’s device only with their consent.

The Administrator informs that:

• Web browsers by default accept the installation of cookies on the User’s device. Each User of the Service can change the settings related to cookies in their web browser at any time, so that the browser either automatically blocks cookies or informs the User each time a cookie is placed on their device. Detailed information on how to manage cookies is available in the settings of the web browser used by the User. Restricting the use of cookies by the User may negatively affect the proper functioning and continuity of the Services provided by the Service.

Cookies installed on the User’s device may be used by the Administrator’s advertising partners.

Cookies can be considered personal data only in connection with other data identifying the individual’s identity, provided to the Administrator by the User while using the Service.

Access to cookies processed by the Service server is available only to the Administrator.

If the User does not agree to the saving and receiving of information in cookies, they may change the cookie settings using their web browser settings.

GOOGLE ANALYTICS

The Administrator uses Google Analytics services, Universal Analytics, provided by Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA). These services help the Administrator analyze traffic on the website. The data collected are processed in the context of these services in an anonymized manner (these are so-called usage data, which do not allow for the identification of the person) to generate statistics helpful in managing the website. This data is aggregate and anonymous, i.e., it does not contain identifying features (personal data) of the person visiting the website. When using these services, the Administrator collects data such as sources and mediums of acquiring visitors to the website, their behavior on the site, information about the devices and browsers used, IP addresses, domains, geographic data, demographic data (age, gender), and interests.

It is possible for individuals to block Google Analytics from sharing information about their activity on the website by installing the browser add-on provided by Google Inc., available here: Google Analytics Opt-out Add-on.

GOOGLE ADWORDS

The Administrator uses Google Adwords services, provided by Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA). These services help the Administrator display products and services within the Google search engine and on websites that are part of the Google advertising network. A User entering specific keywords in the search engine may see an advertisement related to the entered keyword. Google AdWords analyzes the effectiveness of ads published on Google sites, which helps better match products or services to User expectations. After clicking on an AdWords banner ad on a computer, phone, or tablet, cookies related to AdWords are saved. Only statistical information for identifying the banner ad is collected.

FACEBOOK PIXEL

A fragment of Facebook Pixel code is placed on the apexone.pl website for analysis, optimization, and efficient operation of services. Facebook Pixel, provided by Facebook Inc. (1601 S. California Ave., Palo Alto, CA 94304, USA) or, for users residing in the EU, Facebook Ireland Ltd. (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland), allows Facebook to identify individuals visiting our web content as a target group for displaying ads (called “Facebook Ads”). Consequently, we use the Facebook Pixel function to display our published ads on Facebook only to users of Facebook who have shown interest in our services or who have certain common factors (such as interest in certain topics or products based on visited websites), which we provide to Facebook (called custom audiences).

The Facebook Pixel function also helps us understand the effectiveness of ads on Facebook for statistical and market research purposes, showing whether users were redirected to our services after clicking on a Facebook ad (called conversion, which allows determining on which devices the user performs actions), creating so-called lookalike audiences or statistical twins (i.e., displaying ads to target groups similar to existing customers), and obtaining comprehensive statistics on website usage. During a user’s visit to our website, the Facebook Pixel function establishes a direct connection with Facebook servers. This way, Facebook is notified that the user visited our website, and Facebook assigns this information to the user’s personal Facebook account.

Facebook is certified under the Privacy Shield Framework and thus guarantees compliance with European data protection regulations. Further information about data collection and use by Facebook and user privacy rights and options can be found in Facebook’s privacy policy at Facebook Privacy Policy. Specific information and details about the Facebook Pixel function and how it works are available in the Facebook help section at Facebook Business Help. This function can be disabled as shown on the page Facebook Ad Settings or Facebook Settings. To do this, you must log in to Facebook.